The 11 Most Common Mistakes Dropshipping Beginners Make
Many dropshipping beginners are the first time to step into the business world. Although you have shopping online for many times, your store is not guaranteed to be active. There are many elements that we haven’t noticed when we are consumers.
The following is 11 frequently made mistakes on a product page.
- Name the product recklessly
- Display the product pictures too largely
- Pictures are blurry
- Display unnecessary and confusing variants pictures
- Use colors that are uncomfortable to watch
- Use fonts that are difficult to read
- No description at all
- No reviews or have fake reviews
- Forget to finish some settings
- Too many extra stepsfor shopping
- Slow loading speed
Here are five things that we always make sure of which account to an increased conversion rate:
- Name the product properly
The product name serves as the recognition of the product in text form. So the name should be informative and reasonable. It should describe the essential attribute, functions, and features while restricting the length. Keep it in two lines.
A catchy title that delights, or sophisticated title that adds to the perceived value, will give you some bonus points in convincing people to buy your product.
- Display the product fully
The image size
The product images helps people understand the product. If the image size is too large, it’s inconvenient to see the whole at once. One have to scroll down, click, and scroll up. Finally the visitor will lose interest in shopping in your store.
The image quality
If the images are blurry and in low quality, our eyes are not comfortable to stare at them. For the reason that you don’t pay attention to customers’ experience, your store will be regarded as less trustworthy.
To get better images:
Ask your supplier to provide a clear version;
Ask your supplier to find photography service;
Order a sample and take the picture yourself.
The image relevance
In addition to dimensions such as style, color, weight, and size, customers are more inclined to learn more in-depth product information. So if your website functionality supports it, you can upload some GIF animations or videos.
And one thing you should keep in mind is that the variants should correspond with the images. I saw a store owner forget to delete the extra images while he provides only one choice of the product. His visitor must be very confusing because they don’t know what they are going to get. It’s hard to get orders in this case.
- Use the right color
You need to have a clear understanding of your store and brand. The main color used in a store is the melody of the store. The saturation and lightness of light also affect our perceptions. You want people stay in your store, so create the environment for them. The main color should be comfortable to be the background color. Then you can choose brighter one to decorate urgency. For example, light yellow and green is suitable for sports accessory stores.
- Choose a clear font
Some stores have complicated font
A product page is a critical piece of your sales funnel. It’s the first impression that someone gets when they visit your site. Make sure it’s optimized so that it
Your product page plays a big role in your conversion rate and if your product page isn’t optimized correctly, well you aren’t going to get sales. Your first step should be to make sure your product pages are convincing visitors to buy, how do you do that?
- Product title
A catchy title that delights, or sophisticated title that adds to the perceived value, will give you some bonus points in convincing people to buy your product.
- Product content
Detailed images are a must for any eCommerce product page. People need to be able to see what they’re buying, and see it as completely as possible.
These images should be prominent, quick to load, with options to zoom in and get a closer look at the detail.
The more images that you have, the better, so show off your product at different angles and in different contexts. People want to see your product in action.
Along with images, also try to add product videos, trust me your visitors will thank you and it will have a very positive impact on your conversion rate.
- Product description
The best product descriptions are the ones that help people envision their life being better with your product.
The more descriptive you can get the better, and avoid using stock descriptions from the manufacturer: by creating your own original descriptions for your products, you’ll not only have an easier time converting visitors into customers.
- Product details
Aside from the product description, share other product details, specs, dimensions, materials, etc. share everything you can to describe the product. Answer any questions people might have about your product, and you’ll prevent them from leaving because they had unanswered questions.
- Social proof
Humans place a lot of trust in one another. A brand will tell you whatever it takes to sell you the product, but a customer will tell it like it is.
Showcase customer reviews and testimonials on your product page, and add in an option for users to submit their own reviews as well.
Social proof is a huge topic so I do not want to dive into it right now, but add social proof to your product page.
Hope this helped you, if you have any questions or have something to add to the post, feel free to leave it in the comment section below.
If you have a shop online, welcome to https://www.goshippro.com/. You decide what your store sells, Goshippro sources the professional factory and delivers the products to your customers. No MOQ, No charge for sourcing and storage. Just Make all factory in China be your supplier.
